Current：Home > MarketsBarbie craze extends to summer grilling with Heinz Classic "Barbiecue" Sauce -Visionary Growth Labs
Barbie craze extends to summer grilling with Heinz Classic "Barbiecue" Sauce
View
Date：2025-04-27 20:52:02
Taking a cue from its blockbuster brand, Mattel is partnering with Kraft Heinz Co. to create "Barbiecue" sauce.
Colored Barbie pink, the condiment is being offered by Kraft in the United Kingdom, beginning with a limited-edition sale of 5,000 bottles online starting today. The online promotion will be followed by a nationwide run at Tesco supermarkets later in the week and then via a UK delivery service in the middle of May, the food producer and Mattel announced on Monday.
Bottles of the sauce, which gets its pink hue from beetroot extract, will be available across Spain on April 25.
Heinz alluded to the condiment in an Instagram post in August, pairing a bottle of the Barbiecue sauce with Tomato "Kenchup," and asking if the company should "make this dream team a reality."
View this post on InstagramA post shared by Heinz UK (@heinz_uk)
Barbie-themed products have been in heavy demand since the "Barbie" film's release in July 2023.
Kate GibsonKate Gibson is a reporter for CBS MoneyWatch in New York.
veryGood！ (762)
Related
- Trump wants to turn the clock on daylight saving time
- Don’t Wait! Stock Up On These 20 Dorm Must-Haves Now And Save Yourself The Stress
- Biden’s Pause of New Federal Oil and Gas Leases May Not Reduce Production, but It Signals a Reckoning With Fossil Fuels
- Titanic Submersible Disappearance: “Underwater Noises” Heard Amid Massive Search
- Current, future North Carolina governor’s challenge of power
- Big Reefs in Big Trouble: New Research Tracks a 50 Percent Decline in Living Coral Since the 1950s
- Increased Flooding and Droughts Linked to Climate Change Have Sent Crop Insurance Payouts Skyrocketing
- Don’t Wait! Stock Up On These 20 Dorm Must-Haves Now And Save Yourself The Stress
- Civic engagement nonprofits say democracy needs support in between big elections. Do funders agree?
- Inside Clean Energy: With Planned Closing of North Dakota Coal Plant, Energy Transition Comes Home to Rural America
Ranking
- Meta donates $1 million to Trump’s inauguration fund
- Alabama Public Service Commission Upholds and Increases ‘Sun Tax’ on Solar Power Users
- Titanic Submersible Disappearance: “Underwater Noises” Heard Amid Massive Search
- Increased Flooding and Droughts Linked to Climate Change Have Sent Crop Insurance Payouts Skyrocketing
- Who are the most valuable sports franchises? Forbes releases new list of top 50 teams
- Andy Cohen Has the Best Response to Real Housewives of Ozempic Joke
- The Indicator Quiz: Inflation
- Titanic Sub Missing: Billionaire Passenger’s Stepson Defends Attending Blink-182 Show During Search
Recommendation
Toyota to invest $922 million to build a new paint facility at its Kentucky complex
A century of fire suppression is worsening wildfires and hurting forests
Warming Trends: Shakespeare, Dogs and Climate Change on British TV; Less Crowded Hiking Trails; and Toilet Paper Flunks Out
One journalist was killed for his work. Another finished what he started
Chuck Scarborough signs off: Hoda Kotb, Al Roker tribute legendary New York anchor
Eggs prices drop, but the threat from avian flu isn't over yet
Exxon Pledges to Reduce Emissions, but the Details Suggest Nothing Has Changed
Coal Communities Across the Nation Want Biden to Fund an Economic Transition to Clean Power