Current:Home > StocksChipotle brings back 'top requested menu item' for a limited time: Here's what to know -Visionary Growth Labs
Chipotle brings back 'top requested menu item' for a limited time: Here's what to know
View
Date:2025-04-22 20:26:26
Smoked brisket is back at Chipotle.
The restaurant chain announced the return of its "top requested menu item" Tuesday, saying fans on social media have been clamoring for the smoked brisket to come back since it was first introduced three years ago.
The protein option will be available at participating restaurants in the U.S. and Canada for a limited time, the company announced said in a news release.
Made with real beef, the brisket is seared on the plancha and seasoned with spices, including smoked serrano chili pepper and chipotle chili pepper, according to the company. The brisket is then hand-chopped into juicy bites and finished in a savory brisket sauce made with smoky chili peppers.
"We are listening to our guests and bringing this fan-favorite menu innovation out of the vault after three years," said Chris Brandt, Chief Brand Officer, in the news release, saying the smoked brisket will "delight guests."
Chipotle Halloween costumes:Chipotle uses memes for inspiration in first-ever costume line with Spirit Halloween
Chipotle offers deal on smoked brisket orders
Chipotle said it will offer a $0 delivery fee on all smoked brisket orders placed through the Chipotle app and website from Thursday, Sept. 12 through Sunday, Sept. 29 in the U.S. and Canada.
Orders must include at least one entrée with smoked brisket to qualify, the company said, and deliveries and redemptions are subject to availability. The offer is also not valid on orders placed via third-party delivery platforms.
Chipotle collabs with Spirit Halloween on first-ever costume line
Meanwhile, ahead of spooky season, Chipotle is dropping its first ever Halloween costume collection with Spirit Halloween.
The collection has made a Chipotle napkin, fork, water cup, burrito and to-go bag all wearable. It was inspired by a social media tradition in which users come up with off-the-wall costume ideas and share them online. Most, if not all, of these costume ideas are "packed" in a Spirit Halloween bag to give it an air of authenticity, according to a company news release.
Chipotle hopped on the bandwagon then, creating a mockup of a fork and napkin costume to engage with customers.
Now, the two brands are working together to "reawaken" the memes with the costume collection, which will be available until supplies last. Chipotle's water cup, burrito and to-go cup are the latest additions to the costume lineup.
Chipotle took to X on Monday to tease the "Boorito" collection over the last week, sharing a couple of posts to get customers excited about the meme-inspired costumes.
"Our popular Halloween tradition, Boorito, began with a burrito-themed costume contest and now we're taking it to the next level with the launch of our first-ever costume collection in collaboration with Spirit Halloween," Chipotle spokesperson Chris Brandt said in a statement. "In addition to these bodysuits, we will be treating fans to a scarily great offer next month."
Spirit Halloween is "beyond thrilled" to be working with Chipotle to bring some of the creations to life, Kym Sarkos, Spirit Halloween's executive vice president, said in a statement.
Chipotle's Halloween costumes will be available for purchase online and sold at select Spirit Halloween retail locations in Chicago, Denver, New Jersey, Los Angeles, New York and Egg Harbor Township, New Jersey, while supplies last.
The bodysuits, available in adult small to XL, are all sold separately, and they retail for $39.99 in the U.S. and Canada.
Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@gannett.com.
veryGood! (992)
Related
- Selena Gomez's "Weird Uncles" Steve Martin and Martin Short React to Her Engagement
- How Tyre Nichols' parents stood strong in their public grief in year after fatal police beating
- How to watch the Emmys on Monday night
- 2 killed, 4 hurt in shooting at Philadelphia home where illegal speakeasy was operating, police say
- This was the average Social Security benefit in 2004, and here's what it is now
- Minus 60! Polar plunge drives deep freeze, high winds from Dakotas to Florida. Live updates
- Columns of tractors gather in Berlin for the climax of a week of protests by farmers
- Bitter cold front brings subzero temperatures, dangerous wind chills and snow to millions across U.S.
- Person accused of accosting Rep. Nancy Mace at Capitol pleads not guilty to assault charge
- Full transcript of Face the Nation, Jan. 14, 2024
Ranking
- Senate begins final push to expand Social Security benefits for millions of people
- Aliens found in Peru are actually dolls made of bones, forensic experts declare
- An Icelandic town is evacuated after a volcanic eruption sends lava into nearby homes
- Taylor Swift braves subzero temps to support Chiefs in playoff game against Dolphins
- Jorge Ramos reveals his final day with 'Noticiero Univision': 'It's been quite a ride'
- Look Back at Chicago West's Cutest Pics
- Austin is released from hospital after complications from prostate cancer surgery he kept secret
- US delegation praises Taiwan’s democracy after pro-independence presidential candidate wins election
Recommendation
Stamford Road collision sends motorcyclist flying; driver arrested
Joyce Randolph, 'Honeymooners' actress in beloved comedy, dies at 99
Mega Millions now at $187 million ahead of January 12 drawing. See the winning numbers.
Turkish strikes on infrastructure facilities wound 10 and cut off power in areas in northeast Syria
Travis Hunter, the 2
Father of fallen NYPD officer who advocated for 9/11 compensation fund struck and killed by SUV
New York governor says Bills game won't be postponed again; Steelers en route to Buffalo
A Cambodian court convicts activists for teaching about class differences, suspends their jail terms